E-Commerce & CRM Coordinator

About the role

Capelli Sport/USA, a Lebanese company that runs back offices in the United States, Germany, China and the MENA region, is looking for an E-commerce & CRM Coordinator. The role supports the e-commerce team in the day-to-day running of email marketing and the Shopify storefront, mainly working from creative and briefs provided by others, so attention to detail and reliable turnaround matter more than original design work.

Key responsibilities

• Build and schedule email campaigns in Attentive from supplied creative, copy and segments
• Update automated journeys (welcome, abandoned cart, post-purchase and more) with new creative and content
• Run QA on emails before sending: check links, rendering on desktop and mobile, personalisation and tracking
• Schedule campaigns in Attentive once QA is done, segments chosen and the manager has signed off
• Create and update Shopify pages, collections, banners and promotional content
• Maintain theme updates and small front-end changes in Shopify
• Support product content updates such as images, descriptions and merchandising
• Check that live campaigns and site updates are working correctly

Required profile

• Hands-on experience with Shopify (Online Store 2.0 themes, page and section editing)
• Experience with Attentive or a similar email and SMS platform such as Klaviyo or Postscript (campaigns, journeys, segments)
• Strong attention to detail and a methodical approach to QA
• Able to manage several requests at once and meet deadlines
• Good written English
• Willingness to work based on American Standard Eastern Time zone; this is not a remote position

Required skills

• Working knowledge of HTML and CSS
• Basic Liquid knowledge for Shopify theme edits
• Image editing in Photoshop (resizing, exporting, minor tweaks)
• Understanding of UTM tracking and email performance metrics
• Good understanding of Claude and AI tools, and willingness to learn and work with them