Digital Marketing Specialist

About the role

SOGEMALL, a real estate management company and part of an established business group, is building a dedicated team to manage and operate a shopping mall in Metn. It is looking for a Digital Marketing Specialist to lead its digital transformation through a "phygital" strategy that combines physical and digital touchpoints.

Key responsibilities

• Launch and manage all digital assets and media: website, app, CRM platform, integrations, and in-mall and online communications including social media and interactive wayfinding.
• Devise, collect, edit and publish content for digital platforms, own the content calendar and manage it.
• Set objectives, KPIs and targets for performance campaigns, devise media plans and buying, and monitor results.

Required profile

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business or IT.
• 3 to 5 years in digital and social media marketing, including at least 2 years in CRM, MarTech and app environments.
• Experience launching websites, mobile apps and CRM systems from requirements to go-live.
• Retail, shopping mall, hospitality or consumer brand experience is an advantage.

Required skills

• Google Analytics (GA4), Google Tag Manager and dashboard tools.
• CRM or marketing automation platforms, and email, SMS and WhatsApp campaign tools.
• Website CMS and mobile app management, with working-level knowledge of integrations and APIs.
• Meta Ads Manager and Google Ads.

Candidates apply by sending their CV to the company's recruitment channel, quoting the reference MKT0226 in the subject line.