Digital Marketing Specialist

About the role

This role focuses on creating and executing effective online marketing strategies to boost brand awareness, engagement, and conversions. The specialist will manage social media campaigns, optimise SEO, and leverage email marketing to reach target audiences.

Key responsibilities

• Develop and implement comprehensive online marketing strategies.
• Manage and optimise social media campaigns.
• Optimise website content for search engines (SEO).
• Analyse data regularly to assess campaign performance.
• Use email marketing to engage and extend reach to target audiences.
• Stay updated with market trends and consumer behaviours to inform strategy.

Required profile

• Proven experience in formulating and executing digital marketing strategies.
• Sound knowledge and practical experience with SEO.
• Proficiency in managing diverse social media campaigns.
• Experience in data analysis for performance assessments.
• Experience with email marketing strategies for audience targeting.
• Strong communication skills and creativity in content creation.

Required skills

• SEO
• Social media campaign management
• Data analysis
• Email marketing
• Digital marketing tools and analytics