Digital Marketing Specialist

About the role

We are seeking a creative and results‑driven Digital Marketing Specialist to design, launch and optimise multi‑channel campaigns that boost brand visibility, generate qualified leads and support overall business growth.

Key responsibilities

• Develop and execute digital marketing strategies aligned with company objectives.
• Manage and grow social media channels including Instagram, LinkedIn, Facebook and TikTok.
• Create, schedule and monitor engaging content, campaigns and promotional activities.
• Plan, launch and optimise paid advertising campaigns on Meta Ads, Google Ads, LinkedIn Ads and other platforms.
• Track performance, produce analytical reports and provide actionable recommendations.
• Collaborate with designers, developers and content creators to ensure brand consistency.
• Conduct market research, competitor analysis and audience targeting.
• Optimise website and social media content for SEO and user engagement.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Proven experience in digital marketing and social media management.
• Strong understanding of content strategy, branding and audience engagement.
• Excellent communication, organisational skills and ability to manage multiple projects.

Required skills

• Meta Ads platform
• Google Ads platform
• LinkedIn Ads platform
• Analytics and reporting tools
• SEO optimisation techniques

What we offer

• Opportunity to work on diverse digital campaigns for a growing brand.
• Collaborative environment with cross‑functional teams.
• Professional development and training in the latest marketing tools.