Customer Relationship Management Manager

About the role

The Customer Relationship Management (CRM) Manager will lead the design and execution of CRM strategies that drive customer retention, loyalty, and revenue growth. This role works closely with marketing, sales, and call‑center teams to ensure a seamless, data‑driven customer experience across all touchpoints.

Key responsibilities

• Develop and implement a CRM strategy aligned with overall business and marketing objectives.
• Define customer segmentation models and build journey maps for lifecycle marketing programs.
• Plan, launch, and monitor multi‑channel CRM campaigns.
• Audit, assess, and enhance existing loyalty and reward programs; create new initiatives as needed.
• Optimize UI/UX of loyalty programs and ensure high data quality, segmentation accuracy, and database hygiene.
• Analyze campaign performance, generate insights, and recommend optimizations.
• Improve call‑center management processes to support CRM initiatives.

Required profile

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree is a plus).
• 4–7 years of hands‑on experience in CRM and database marketing.
• Proven track record of managing customer retention and loyalty programs.
• Strong quantitative and analytical thinking with the ability to translate data into actionable strategies.
• Excellent project‑management, organizational, and cross‑department communication skills.

Required skills

• CRM software proficiency
• Data analysis