CRM Manager

About the role

The CRM Manager will shape and deliver Dentsu's CRM marketing strategy, working closely with the Head of Digital Marketing and the Business Development team. This role focuses on driving demand generation, audience segmentation, and data‑led direct marketing across multiple channels.

Key responsibilities

• Serve as the primary contact for assigned markets on all CRM initiatives.
• Translate regional CRM strategy into market‑specific campaign plans.
• Lead briefing, planning, and execution of campaigns across Email, Push, WhatsApp and other messaging platforms.
• Collaborate with strategy, creative, data, and development teams to ensure seamless delivery.
• Challenge and refine market briefs to maintain strategic alignment.
• Manage timelines, approvals, and stakeholder communications.
• Monitor performance, identify optimisation opportunities, and report results.
• Ensure compliance with brand guidelines, data protection, and governance frameworks.

Required profile

• Strong understanding of CRM and lifecycle marketing, including campaigns, journeys and segmentation.
• Proven ability to turn business objectives into actionable CRM plans.
• Experience managing multi‑channel CRM programmes (email, push, messaging).
• Excellent stakeholder management and client‑facing skills.
• Highly organised with the capacity to handle multiple markets and priorities.
• Strategic and analytical thinker capable of challenging briefs and recommending improvements.

Required skills

• Familiarity with Adobe Campaign.
• Familiarity with Salesforce or similar CRM platforms.