Consumer Projects & Programs Executive

About the role

A Consumer Projects & Programs Executive is needed in Lebanon to help shape and deliver key consumer initiatives that support business growth, acquisition and retention. The role works across projects, consumer programs and portfolio strategy, collaborating closely with Marketing, Digital, Commercial Operations, Insights and other cross-functional teams.

Key responsibilities

• Own and coordinate key consumer projects from planning through deployment and post-launch performance tracking.
• Develop omnichannel deployment plans and align cross-functional teams around objectives, deliverables and timelines.
• Support the development and execution of portfolio strategy based on consumer insights, market trends, analytics and business opportunities.
• Contribute to consumer programs from idea generation through implementation and performance monitoring.
• Define and track KPIs across acquisition, retention, user metrics, volume and portfolio performance.
• Work with Insights and Analytics teams to identify consumer and category trends and address insight gaps.
• Collaborate with Cluster, Regional and Central teams to build business cases and support portfolio initiatives.
• Monitor budgets, forecasts and project expenditure while ensuring appropriate internal controls.
• Ensure initiatives are adapted to local market requirements and regulatory frameworks, and maintain high standards of integrity, compliance and adherence to company policies.

Required profile

• Bachelor's degree or above, preferably in Business, Marketing or a related discipline; MBA is an advantage.
• 3+ years of relevant professional experience.
• Experience in Marketing, Consumer Experience, Project Management, Commercial Planning, Sales or a related area.
• Experience in a multinational FMCG organization or agency is an advantage.
• Fluent English; proactive, self-motivated and able to work independently.

Required skills

• Strong end-to-end project management and organizational skills.
• Ability to manage multiple priorities in a dynamic environment.
• Strong analytical and problem-solving capabilities.
• Ability to build relationships and influence stakeholders across functions.
• Strong written and verbal communication skills.