Brand Manager – Beauty & Luxury

About the role

We are looking for a strategic, creative, and results‑driven Brand Manager to shape brand development, product positioning, and market launches within the beauty, fashion, luxury, cosmetics, or lifestyle sectors. The role will own the full product lifecycle from research to post‑launch analysis.

Key responsibilities

• Develop and execute brand strategies aligned with business goals and market trends.
• Lead end‑to‑end product launch processes, including market research, consumer insights, positioning, planning, and execution.
• Conduct market and competitor analyses to uncover opportunities and customer needs.
• Define product positioning, pricing strategy, and go‑to‑market plans.
• Collaborate with marketing, sales, creative, operations, and external partners.
• Ensure consistent brand identity, messaging, and customer experience across all channels.
• Plan and manage marketing campaigns, activations, and promotional initiatives.
• Monitor product and brand performance, analyze results, and recommend improvements.
• Build relationships with stakeholders, influencers, media partners, and industry contacts.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Branding, or a related field.
• Minimum 5 years of brand management experience in beauty, fashion, luxury, cosmetics, retail, or lifestyle.
• Proven track record of successful product launches from concept to market.
• Strong understanding of market research, consumer behavior, product positioning, and brand strategy.
• Excellent project management, communication, and stakeholder management skills.
• Creative mindset with a keen eye for brand aesthetics and market trends.
• Ability to manage multiple projects in a fast‑paced environment.

Required skills