Retail Marketing Manager

About the role

The Retail Marketing Manager leads and executes marketing for Depechemode and 6:05 across Lebanon, the Gulf and other regional markets. The role is hands-on, centred on five priorities: fashion content creation, Shopify, SEO, paid boosting and CRM, and also oversees retail campaigns and local events.

Key responsibilities

• Campaign content and social media: lead photoshoots and video production, approve visuals, schedule and publish daily posts, stories and reels on Instagram, Facebook and TikTok.
• Shopify and SEO: manage homepages, banners, collections and product pages; improve SEO with keywords, titles, meta descriptions, alt text and internal links; use Google Analytics to review traffic, conversions and online sales.
• Paid media: set objectives, audience, creative and budget for boosts, run campaigns on Meta, Google and TikTok, and review performance weekly using conversion and ROAS.
• CRM and client retention: own the campaign calendar, segment clients, coordinate with Retail and E-commerce, and run email, SMS and WhatsApp campaigns and follow-ups.
• Campaigns and retail marketing: prepare a weekly action plan, align seasonal campaigns with Buying and Retail, organize store events, collaborations and influencer activations, and develop seasonal window concepts.
• Team and agency coordination: supervise the marketing team and community managers, manage agencies, approve expenses and invoices, and report weekly, monthly and quarterly.

Required profile

• Creative and fashion-oriented, with a strong eye for styling, trends and visual storytelling across womenswear and menswear.
• Highly organized and hands-on, able to set priorities, produce and review work directly and meet deadlines.

Required skills

• Meta Business Suite, Meta Ads, TikTok Ads Manager, Google Ads and Google Analytics
• Shopify and CRM and loyalty platforms
• Mailchimp, SMS, WhatsApp Business
• Canva or Adobe Suite for editing, Excel for budgets and KPIs