Digital Marketing Executive

About the role

This full‑time, on‑site position in Beirut focuses on planning, executing and optimizing digital marketing activities across multiple channels. The Digital Marketing Executive will collaborate with the team to create compelling content, manage paid campaigns and analyse performance data.

Key responsibilities

• Research advertising trends and competitor pricing.
• Develop and schedule social media content and monthly calendars.
• Create ad copy, captions and visual assets for client campaigns.
• Implement and optimise email marketing campaigns.
• Monitor and report on website traffic, social media metrics and Google Analytics.
• Run, test and scale paid advertising campaigns using various ad managers.
• Prepare monthly performance reports and ROI analysis.
• Support SEO optimisation of website pages.
• Track project status, budgets and conduct market research.
• Design and execute conversion experiments and A/B tests.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• Proven experience in social media and digital marketing.
• Strong communication and organisational skills.
• Detail‑oriented with the ability to manage multiple projects.
• Certifications in digital marketing are a plus.

Required skills

• Google Analytics and other web analytics tools.
• Google Ads (AdWords) and social media advertising platforms.
• SEO, SEM and SMM techniques.
• Email marketing platforms.
• Adobe Creative Suite.
• CRM systems.
• Microsoft Office suite.