Business Unit Manager

About the role

To lead and manage the sales operations of a designated unit within the Sales & Distribution entity. The role is responsible for achieving sales targets, developing the team, strengthening customer relationships, and ensuring strong in‑market execution and coverage.

Key responsibilities

• Deliver monthly and annual sales targets for the assigned unit.
• Monitor sales performance, identify gaps, and implement action plans.
• Conduct regular sales reviews and lead daily team briefings.
• Supervise, train, and motivate the sales team to drive performance and efficiency.
• Ensure team adherence to sales processes, policies, and route coverage plans.
• Conduct market visits with sales representatives to evaluate execution and provide support.
• Expand market share through effective territory management and customer acquisition.
• Build strong relationships with key customers and trade partners.
• Oversee the execution of sales promotions, pricing initiatives, and trade programs.
• Coordinate closely with logistics, warehousing, and finance for smooth order fulfillment and collections.
• Manage stock levels, returns, and ensure compliance with company procedures.
• Provide accurate and timely sales reports and market insights.
• Track competitor activities and market trends to adjust strategies when needed.

Required profile

• Bachelor’s degree in Business, Sales, Marketing, or a related field.
• Minimum of 7 years’ experience in FMCG sales, with at least 2 years in a leadership role.
• Strong understanding of distribution, retail, and trade dynamics.
• Strong leadership and people development skills.
• Excellent communication and negotiation abilities.
• Analytical and data‑driven decision‑making.
• Customer‑centric approach.
• Results‑oriented with strong business acumen.
• Fluent in Arabic and English.