B2B SaaS Sales – Franchise Technology Specialist

About the role

We are looking for a driven B2B SaaS sales professional to help franchise organisations across multiple industries discover how our Microsoft‑based platform can transform their operations. You will own the full sales cycle, from prospecting and discovery to demonstration, proposal, negotiation, closing and hand‑off to implementation.

Key responsibilities

• Identify and prospect enterprise franchise organisations in retail, food service, hospitality, healthcare and business services.
• Conduct structured discovery calls to uncover operational pain points, technology gaps, business objectives, decision criteria, timelines and budgets.
• Deliver tailored product demonstrations that map relevant platform modules and Microsoft capabilities to each prospect’s needs.
• Build clear business cases showing measurable ROI, time savings, operational efficiency, visibility, standardisation and technology consolidation.
• Navigate complex multi‑stakeholder sales cycles involving C‑suite executives, IT directors, operations leaders, finance stakeholders and franchise owners.
• Negotiate within approved commercial guidelines and consistently meet monthly, quarterly and annual revenue targets.
• Maintain a robust pipeline in Dynamics 365 CRM with complete notes, stages, next steps, contacts and opportunity values.
• Produce accurate forecasts and participate in regular pipeline reviews, developing advancement strategies for priority opportunities.
• Collaborate with marketing on lead qualification, campaign follow‑up and inbound inquiries.

Required profile

• Proven experience selling enterprise SaaS solutions to franchise or multi‑location businesses.
• Strong ability to manage complex, multi‑stakeholder sales cycles and influence C‑level decision makers.
• Excellent communication, negotiation and business‑case development skills.
• Self‑motivated, target‑driven and comfortable working in a fast‑paced environment.

Required skills

• Microsoft Dynamics 365 (CRM)
• Microsoft 365 suite
• SharePoint
• Power Platform
• Microsoft Teams
• Azure AI
• Copilot (Microsoft AI assistant)