Marketing Specialist

About the role

We are seeking a Marketing Specialist to shape and execute B2B marketing strategies for Techrise Group, a leader in IT hardware and enterprise services. The role focuses on building a strong LinkedIn presence and leveraging AI tools to create compelling content.

Key responsibilities

• Develop and implement comprehensive B2B marketing strategies aligned with business objectives.
• Manage and grow the company’s LinkedIn and professional social media channels, creating high‑impact posts for enterprise audiences.
• Integrate AI tools such as ChatGPT, Midjourney, and Canva AI to streamline copywriting, visual content creation, and ideation.
• Translate complex technical concepts into clear, engaging digital content that reinforces brand voice and thought leadership.
• Monitor key performance indicators, analyze engagement data, and refine content strategies based on results.

Required profile

• Minimum 3 years of experience in digital marketing, social media management, or corporate communications, preferably in the B2B tech or IT sector.
• Deep understanding of LinkedIn’s algorithm and professional audience engagement.
• Hands‑on experience with modern AI content creation tools.
• Proactive, strategic mindset with the ability to balance high‑level planning and daily execution.

Required skills

• ChatGPT
• Midjourney
• Canva AI
• LinkedIn