Influencer Marketing Executive, MENA

About the role

The Influencer Marketing Executive supports the delivery of creator and influencer campaigns across WPP Media client accounts, focusing on influencer discovery, outreach, relationship building, negotiation support, campaign coordination and performance reporting. The role helps build and maintain a roster of nano, micro and niche creators across key markets and platforms.

Key responsibilities

• Identify relevant creators based on audience fit, content quality, engagement, brand safety, location, language, category relevance and campaign objectives.
• Conduct influencer due diligence, including audience authenticity, past brand work, content tone, comment quality and potential risk flags.
• Prepare shortlists, creator profiles, outreach trackers, rate cards and campaign status documents for internal and client review.
• Lead initial outreach to creators and agents, follow up on availability, secure basic deliverables and support negotiations within agreed guidelines.
• Coordinate briefs, timelines, content and usage requirements, disclosure guidelines and posting instructions with creators.
• Track campaign deliverables, flag delays or quality issues early, and support content review against brief, mandatories and platform best practice.
• Monitor live posts, capture links and screenshots, track commitments and support whitelisting and usage documentation.
• Compile campaign reports, performance snapshots and post-campaign learnings, and maintain strong creator communication throughout.
• Stay close to creator trends, platform updates and emerging talent, and collaborate with media, content, social, strategy and client service teams.

Required profile

• Bachelor's degree in marketing, communications, public relations or a related field preferred.
• Strong knowledge of social platforms, creator formats and influencer culture, especially Instagram and TikTok.
• Confident written and verbal communication with creators, agents and internal teams; basic negotiation skills.
• Ability to manage trackers, timelines and multiple creator conversations at once.
• Understanding of influencer disclosure, brand safety and content approval processes.

Required skills

• Microsoft Excel and PowerPoint.
• Influencer discovery and reporting tools such as CreatorIQ, HypeAuditor, Tagger, Traackr, Upfluence or similar.
• Analytical mindset for compiling performance data and highlighting simple insights.

What we offer

• Hybrid approach with teams in the office around four days a week.
• Medical, group retirement, vision and dental insurance, significant paid time off, preferential partner discounts and employee mental health awareness days.
• Access to global WPP Media and WPP networks, employee resource groups and in-office events.