Digital Marketing Executive

About the role

Nabat Organic is a manufacturer and distributor of certified-organic foods in the Lebanese and Levant market, selling through modern-trade retail and its own direct-to-consumer channel. It is building its marketing team and is looking for a Digital Marketing Executive to own the online presence. Reporting to the Marketing Manager, the role covers the e-commerce store, the online marketing calendar, paid media, social media and CRM, working closely with the graphic designer, sales, customer service and external agencies.

Key responsibilities

• E-commerce and Shopify: manage the store day to day (listings, pricing, content, inventory sync), plan collections, bundles and seasonal promotions, and coordinate with delivery and customer service on orders, issues and returns.
• Online marketing calendar and content: build a monthly calendar across social media, website, email and WhatsApp, brief the graphic designer and agencies, publish and schedule content, and monitor trends and competitors.
• Performance marketing and CRM: plan and optimise paid campaigns on Meta, Google and TikTok, set up tracking (pixels, conversion events, analytics), and run email and WhatsApp campaigns and automated flows while growing the customer database.
• Reporting and budget: produce a monthly report on online sales, traffic, ad performance (ROAS, CAC) and audience growth, and track digital spend against budget.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field; certifications such as Meta Blueprint, Google Ads or Shopify are a plus.
• 3 to 5 years of digital marketing experience, ideally in e-commerce, FMCG or food and beverage.
• Fluency in English and Arabic; French is a plus.
• Based in Lebanon, with the office in Beirut.

Required skills

• Hands-on experience running a Shopify store or similar platform.
• Proven results managing paid campaigns on Meta and Google; TikTok experience is a plus.
• Data-driven, with Google Analytics, Meta Ads Manager, Shopify reports and Excel.
• Basic writing and short video editing (Canva, CapCut).
• Experience with email and WhatsApp CRM tools such as Zoko or Klaviyo is a plus.