B2B Marketing Executive (Remote, GCC)

About the role

A fully remote organizational development consulting and training firm, which works with leaders to build organizations that thrive, is looking for a B2B Marketing Executive. The role spans the full marketing funnel: planning and running campaigns, creating content, supporting events and lead generation, managing ongoing channels and improving results with data. It targets audiences across the GCC.

Key responsibilities

• Plan and run integrated B2B campaigns across services, programs and thought leadership, covering concepts, messaging, content plans and creative direction
• Create content and visuals for social media, email, web and other channels, and support articles, reports, presentations and the company's podcast and webinars
• Use Canva to develop creative assets and support video production
• Support PR and speaking opportunities that raise the visibility of the company and its experts
• Support events, roundtables and experiences in Saudi Arabia, the UAE and the wider region, including invitations, landing pages, email campaigns and downloadable resources
• Build lead-generation assets such as case studies, landing pages and targeted email campaigns, and manage the newsletter from production to distribution
• Nurture audiences from awareness through to qualified opportunities
• Track performance across campaigns, content, email and events, build regular reports and optimize campaigns
• Use AI and automation to make marketing operations more effective, and evolve the marketing strategy as the business grows
• Maintain quality and consistency, keep templates and assets, and support the brand and editorial guidelines

Required profile

• Excellent English writing and editing skills; fluency in Arabic and English preferred
• Experience planning and executing B2B marketing campaigns
• Strong content creation skills and a good eye for design
• Understanding of lead generation, nurture and conversion
• Ability to work independently and manage several priorities in a remote team
• Experience in professional services, consulting, HR, learning & development, B2B technology or an agency is an advantage

Required skills

• Canva
• Email marketing, social media and digital campaigns
• Marketing analytics and data interpretation
• AI tools and marketing automation
• Project management and organization