AI Marketing Activation Specialist

About the role

The Marketing Product Team, led by its Lead Product Owner, is looking for an AI Marketing Activation Specialist. You will design and implement practical AI solutions that improve audience selection, personalization, marketing decisioning and omnichannel orchestration, combining integration of existing models with lightweight AI applications, agents and task-specific solutions. You will work with campaign teams, product owners, developers, data science and eCommerce teams to turn business needs into reliable, measurable and governed capabilities.

Key responsibilities

• Identify and prioritize AI-enabled marketing opportunities based on business value, feasibility and operational readiness.
• Design and implement solutions combining existing models, customer data, prompts, business rules and APIs.
• Build lightweight agents and task-specific AI workflows, progressively using Salesforce capabilities.
• Develop simple predictive or scoring models where appropriate, collaborating with Data Science teams on more complex ones.
• Integrate AI outputs into segmentation, personalization, journey orchestration and next-best-action decisioning.
• Set evaluation criteria, guardrails, fallback scenarios and human oversight, and test solutions before deployment.
• Work with Product Owners, Developers and Business Analysts to deploy, monitor and improve production solutions, document solution logic and limitations, and support campaign teams in Agile delivery.

Required profile

• Proven hands-on experience implementing AI solutions beyond experimentation, integrated into business workflows.
• Relevant degree or equivalent practical experience.
• Ability to choose between business rules, existing models, custom lightweight solutions and more advanced modeling approaches.
• Strong communication skills and ability to collaborate with business users and technical teams.

Required skills

• Generative AI, prompt design, structured outputs, grounding and tool or API integration.
• Agentic workflows or comparable multi-step AI applications.
• Proficiency in Python or a comparable language, SQL and API integration.
• Understanding of predictive modeling fundamentals, model evaluation and AI limitations.
• Preferred: marketing technology, CRM, personalization, recommendations or journey orchestration; Salesforce Data Cloud, Marketing Cloud, Agentforce; Agile, Jira and Confluence.