Senior Brand Manager – Regional F&B Role

About the role

Our client, a leading multinational organization in the food & beverage sector, is seeking a Senior Brand Manager to steer brand strategy and performance across Lebanon and surrounding markets. This regional position will guide brand growth, adapt strategies to local consumer needs, and ensure consistent execution across multiple countries.

Key responsibilities

• Develop and implement brand strategies for several markets, including Iraq.
• Collaborate with local and regional teams to capture market dynamics and identify growth opportunities.
• Translate consumer insights and market data into actionable brand initiatives.
• Oversee portfolio management, innovation pipelines, and brand activation plans.
• Manage the complexities of a multi‑market brand portfolio while maintaining brand integrity.

Required profile

• 8+ years of brand marketing experience in F&B or FMCG.
• Strong regional experience managing multiple markets, with specific exposure to Iraq.
• Proven track record of leading brand strategy and execution across countries.
• Deep understanding of consumer insights, brand development, innovation, and portfolio management.
• Experience working in a multinational environment and engaging regional stakeholders.
• Excellent leadership, communication, stakeholder management, and influencing abilities.

Required skills