SEO, GEO, AIEO, SEM & Meta Ads Specialist

About the role

We are looking for an SEO, GEO, AIEO, SEM & Meta Ads Specialist to own our digital presence end‑to‑end. This fully remote, full‑time role works on a fixed schedule of 4:00 PM to 12:00 AM Lebanon Time to support clients and students across multiple time zones.

Key responsibilities

• Develop and execute SEO strategies to improve organic rankings, visibility and qualified traffic.
• Design and implement GEO and AIEO strategies for AI‑powered and generative search platforms.
• Manage Google Ads and SEM campaigns, including keyword research, setup and ongoing optimisation.
• Create, monitor and optimise Facebook and Instagram campaigns via Meta Ads Manager.
• Track performance metrics, analyse results and identify opportunities to improve conversion rates and ROAS.
• Conduct competitor, keyword, audience and market research to inform decisions.
• Optimise website pages, content and landing pages for both traditional and AI‑driven search.
• Prepare regular reports on campaign performance, insights and recommendations.
• Stay up‑to‑date with search algorithm changes, AI search platforms and paid advertising best practices.

Required profile

• Proven professional experience in SEO, GEO, AIEO, SEM and Meta Ads.
• Strong analytical, critical‑thinking and problem‑solving abilities.
• Excellent written and verbal communication in English and Arabic.
• Ability to work independently and manage priorities in a remote environment.
• Availability to work from 4:00 PM to 12:00 AM Lebanon Time.

Required skills

• SEO, GEO, AIEO, SEM
• Google Ads
• Meta Ads Manager
• Google Analytics 4
• Google Search Console
• Looker Studio