SEO, GEO, AIEO, SEM & Meta Ads Expert (Remote)

About the role

We are seeking a seasoned SEO, GEO, AIEO, SEM and Meta Ads Expert to lead our digital marketing initiatives. The position is fully remote and follows a 4:00 PM – 12:00 AM Lebanon Time schedule, focusing on increasing online visibility, website traffic, qualified leads and conversions.

Key responsibilities

• Develop and implement comprehensive SEO strategies to improve organic rankings and site visibility.
• Design and execute GEO and AIEO tactics to enhance brand presence on AI‑powered search and answer engines.
• Manage SEM and paid‑search campaigns, including keyword research, ad creation, budget oversight and ongoing optimisation.
• Plan, launch and optimise Meta Ads campaigns across Facebook and Instagram.
• Conduct keyword, competitor and market research to inform strategy.
• Monitor performance metrics, analyse data and adjust tactics to meet KPIs such as traffic, leads, conversions, CTR, CPC, CPA and ROAS.
• Produce regular performance reports with actionable recommendations.
• Stay current on search engine algorithms, AI search trends and paid‑media developments.
• Collaborate with content, social media and sales teams to maximise overall marketing impact.

Required profile

• Proven experience in SEO, GEO, AIEO, SEM and Meta Ads.
• Strong analytical, data‑driven mindset with excellent problem‑solving abilities.
• Fluent written and spoken English and Arabic.
• Ability to work independently, manage multiple campaigns and meet deadlines.

Required skills

• SEO
• GEO
• AIEO
• SEM
• Google Ads
• Meta Ads (Facebook & Instagram)
• Keyword research
• Competitor analysis
• Digital marketing tools, analytics platforms and advertising dashboards