Senior Executive - Performance (Social & Programmatic)

About the role

The Senior Executive – Performance will lead the planning, execution and optimisation of paid social and programmatic campaigns across major platforms. The role is focused on delivering measurable business results through data‑driven audience strategies, creative testing and media optimisation.

Key responsibilities

• Set up, launch and optimise paid social campaigns on Meta, TikTok, LinkedIn, Snapchat and other platforms.
• Support programmatic buying through DV360 and additional DSPs, handling audience segmentation, tracking, budgeting and QA.
• Develop and refine audience pools using first‑party, third‑party and platform signals.
• Monitor performance metrics such as viewability, frequency, CTR, CPA, CPM and ROAS, and adjust bids, placements and creatives accordingly.
• Conduct A/B tests on creatives, formats, audiences and bidding strategies and produce actionable performance reports.
• Collaborate with creative, strategy, analytics and account teams to deliver integrated campaigns and maintain relationships with platform account managers.

Required profile

• 2–4 years of hands‑on experience managing paid social and/or programmatic campaigns.
• Proficiency with Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager and DV360.
• Strong analytical ability and advanced Excel skills (pivot tables, VLOOKUP/XLOOKUP, charting).
• Familiarity with GA4 and Looker Studio; relevant certifications (Google Ads, Meta Blueprint, DV360) are a plus.
• Detail‑oriented, organised and able to thrive in a fast‑paced agency environment.

Required skills

• Meta Ads Manager
• TikTok Ads Manager
• LinkedIn Campaign Manager
• DV360 (Demand‑Side Platform)
• Audience targeting, remarketing and conversion tracking
• Display, video, native and retargeting campaign management
• Advanced Excel (pivot tables, VLOOKUP/XLOOKUP, charts)
• Google Analytics 4 (GA4)
• Looker Studio