Product Marketing Manager – Multi Asset

About the role

Equiti is looking for a Product Marketing Manager to shape the positioning, launch, and adoption of its multi‑asset fintech products. Working fully remotely while collaborating closely with a Dubai‑based team, you will turn a growing suite of solutions into a clear, trusted story for customers worldwide.

Key responsibilities

• Identify user needs by analysing customer behaviour, onboarding journeys, and trading patterns across global markets.
• Translate market and behavioural insights into data‑driven recommendations that influence product strategy and roadmap.
• Design and execute end‑to‑end go‑to‑market strategies for product launches, feature releases, and regional rollouts.
• Own audience strategy, positioning, value propositions, and messaging frameworks for multiple segments and regions.
• Partner with Product, Growth, Sales, and Compliance to ensure launch readiness and cross‑functional alignment.
• Create high‑impact marketing assets such as landing pages, sales enablement decks, FAQs, in‑product messaging, and campaign narratives.
• Deliver launches focused on measurable growth, adoption, and commercial impact while maintaining timeline and quality standards.

Required profile

• Detail‑oriented professional with a strong understanding of fintech funnels and lifecycle marketing.
• Proven ability to work independently and drive projects from concept to execution.
• Excellent analytical mindset to turn customer insights into actionable product recommendations.
• Experience collaborating with cross‑functional teams in fast‑moving, innovative environments.

Required skills